1. Decide where to start
Riyadh and Jeddah are different markets. Riyadh is closer to government and the largest corporates. Jeddah is more trade-led and international. Pick the city where your first buyers are.
2. Write your positioning for the market
Say what you offer, to whom and why you are the obvious choice. Test the message with people who know the market, not only with your own team.
3. Plan for Arabic and English
Audiences expect messaging written for them. Plan your website, signage, materials and video in Arabic and English from the start.
4. Choose the right shows
Riyadh and Jeddah host shows across construction, energy, food, technology and more. Pick two or three that match your buyers, and plan stands and follow-up well ahead.
5. Plan introductions
Relationships matter. Plan who you need to meet, what you will bring to a first meeting and how you will follow up.
6. Prepare the website
Make your site fast, mobile-first and clear. Include your Saudi offer, and structured data so search and AI assistants can understand it.
7. Plan permits and timelines
Venues, outdoor media and public-space activations have approval steps. Build them into your launch calendar early.
8. Put it on one calendar
Combine setup, introductions, events, content and media into one plan, with owners and dates.