Brand Strategy & Positioning
Brand strategy and positioning in the UAE and Saudi Arabia
A clear decision about what your brand stands for, who it is for and why it is the obvious choice. Everything else is built on it.
We reply within 1 hour.
What we cover
What Brand Strategy & Positioning includes
- 1Brand and market auditA plain review of where your brand stands today and how buyers in your market see it.
- 2Audience researchWho your best customers are, what they need and how they decide.
- 3Positioning and messagingThe one idea you own, with the messages that support it, in Arabic and English.
- 4Brand identity directionName, logo, colours, type and tone, set so every touchpoint feels like one company.
- 5Brand guidelinesA short, usable guide for your team and suppliers.
- 6Rollout planHow the new brand reaches your website, stands, packaging and campaigns.
Learn more
Guides and related pages
- More about Strategy & IdeationEvery engagement starts here. Before a booth is built or a campaign is booked, we work out where your brand stands, where your market is heading and what has to change to close the gap.
- Marketing Planning & ManagementA marketing plan you can approve, and a team that runs it: audit, channel and budget planning, calendar and reporting for UAE and Saudi companies.
- Business Setup & Launch SupportStrategy, positioning, introductions and launch marketing for companies starting or expanding in the UAE and Saudi Arabia.
How it works
From first message to approved plan.
- Contact usMessage us on WhatsApp, request a proposal or book a call. Tell us what you are planning.
- We explore and dive deepWe ask the right questions about your brand, your market and what has been tried.
- We replyYou hear back within 1 hour. Within 48 hours you get a general, broad direction for your project.
- You approveYou review, adjust and approve. Then we build it and run it.
Questions
Good to know
What is brand positioning?
A clear statement of what your brand stands for, who it serves and what makes it different. It guides your website, your stands, your campaigns and your sales conversations.
Do you work in Arabic and English?
Yes. We write positioning and messaging for each audience, not only translate it.
Can you refresh an existing brand?
Yes. We start with an audit, keep what works and change what does not.
How long does it take?
It depends on the size of the brand and the research needed. We give a timeline with the proposal.
Do you also carry out the rollout?
Yes. Website, events, content and media can sit with the same team.
Talk to us about brand strategy & positioning
Tell us what you need. We reply within 1 hour.