1. Know the venues
Shows run at Riyadh Front Exhibition and Conference Center near King Khalid International Airport, at the Riyadh International Convention and Exhibition Center and at the King Abdulaziz International Conference Center.
2. Know the calendar
Riyadh's year includes the World Defense Show, Riyadh International Industry Week, Big 5 Saudi, LEAP, Saudi Build, Intersec Saudi Arabia and the Future Investment Initiative. Riyadh Season fills the autumn and winter with a large consumer audience.
3. Plan for Arabic and English
Stand graphics, brochures, screens and staff should work in both languages.
4. Follow contractor and venue rules
Each venue has build windows, approved contractor rules and safety requirements. Confirm them early and build the time into your plan.
5. Plan meetings, not only a booth
Decision makers sit close together in Riyadh, and relationships matter. Book meetings before the show and plan follow-up in the following days.
6. Serve from the UAE with one team
Gapify is UAE-based and serves Riyadh across stands, events, digital, outdoor and production, with one team and one contract.