16 weeks before: strategy and brief
Decide what the stand must achieve, for whom and how you will measure it. Confirm the stand size, position and budget range.
12 weeks before: concept and design
Develop the layout and visitor journey, with 3D views. Check the design against the venue's rules, and approve it.
8 weeks before: build starts
Fabrication and approvals begin. Graphics and content are locked, so printing and production can start.
3 weeks before: content and logistics
Confirm screens, collateral, staff briefing, shipping and permits. Plan the move-in schedule with the venue.
1 week before: move-in and install
Install the stand inside the venue's window and walk it through with your team. Test screens, lighting and power.
Show days: on-site management
Keep a point of contact on site. Capture leads each day and fix issues quickly.
After the show: follow-up
Sort and hand over leads, complete teardown and review what worked. Plan the next show from what you learned.
Short on time?
Modular stands and a fast-track plan can work for shows less than 16 weeks away. Tell us the date and we will show what is possible. Our Riyadh page has a planner you can use with any show date.