A simple definition
AI search optimisation is the work of making your website clear, accurate and easy for AI assistants to read and cite. It is sometimes called generative engine optimisation (GEO) or answer engine optimisation (AEO).
How it differs from SEO
SEO helps a page rank in a list of results. AI assistants often summarise several sources into one answer. Both depend on the same base: clear content, fast pages and good structure. AI search adds a focus on being easy to quote.
What assistants look for
- Clear statements of who you are, what you do and where you work.
- Pages that answer real questions in plain language.
- Structured data that labels your business, services and FAQs.
- Fast, accessible pages that crawlers can read without scripts.
- Consistent facts across your site and your listings.
Where to start
- Write a plain summary of your company and put it on your home page.
- Add structured data for your organisation, services and FAQs.
- Create an llms.txt file summarising your key pages.
- Make sure the site loads fast and works on phones.
- Check your listings, such as Google Business Profile, for consistent details.
What no one can promise
No one can guarantee that an assistant will recommend you. Assistants decide their own answers. The aim is to be clear and accurate, so you give them the best material to work with.